Rebranding a Classic

The Kool-Aid brand was given a modern look with new levels of whimsy and added readability. By adding focus to a new website with simple navigation, and using streamlined colors and emphasizing readability, Kool-Aid will appeal to a wider audience of consumers.

It's never been easier to say, "oh yeah"

Adobe XD, Adobe Photoshop,

Adobe Illustrator

Process

Result

© Shaleah DeWitt